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| POSITION DESCRIPTION | AIIA SURVEY OF SALARIES AND REMUNERATION PACKAGING AUGUST 2010 |
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Marketing Consultant - Marketing Communications |
| Position Code: | 2116 | | Career Level: | 3 |
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Responsible for
Communicating and managing relationships with key market influencers to achieve a high level of brand/product awareness and preference within target markets. |
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Reports To
Depending on organisation size and structure, Functional Lead of Marketing or Marketing Manager. |
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Supervises
No supervisory responsibilities. |
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Main Activities
Conveying the company message through the organisations marketing communications program including media coverage, contributed articles and press releases.
Working closely with product marketing to leverage newsworthy data and product announcements.
Developing strong media and analyst relations within the media marketplace.
Evaluating the effectiveness of all marketing communications activities including the governance of key messages, tactics, budgets, timing and measurement.
Ensuring effective internal dissemination of company news, announcements, marketing event calendars and other communications.
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Key Skills
Excellent verbal and written communications skills
Excellent presentation skills
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Internal Contacts
Marketing and Sales department. |
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External Contacts
Advertising agencies, Media, Public Relations Consultants, Conference Organisers. |
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Typical Experience
3+ years experience in marketing, coupled with relevant tertiary qualifications. |
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Other Comments
This position is predominantly focused on the function of marketing communications. |
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