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| POSITION DESCRIPTION | AIIA SURVEY OF SALARIES AND REMUNERATION PACKAGING AUGUST 2010 |
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Senior Marketing Consultant - Segment/Channel Marketing |
| Position Code: | 2122 | | Career Level: | 4 |
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Responsible for
Managing the development, market share and profitability of strategically important market segment(s) and/or channel group(s). |
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Reports To
Depending on organisation size and structure, Head of Marketing, Functional Lead of Marketing or Marketing Manager. |
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Supervises
May supervise Marketing Associate or Marketing Administration staff. |
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Main Activities
Working with line management groups to build and implement segment/channel marketing solutions in line with business needs.
Coordinating segment/channel based market research to gain a comprehensive understanding of each segment/consumer group.
Developing go to market strategies and tactical execution plans.
Identifying new marketing opportunities and analysing competitor activity.
Projecting sales forecasts, developing budgets and reporting on actual product sales.
Supporting the sales team by identifying opportunities and providing training.
Coordinating the use of effective pricing and discount policies.
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Key Skills
Excellent segment/consumer group knowledge
Strong business analysis skills
Strong communication and presentation skills
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Internal Contacts
Marketing, Sales and Finance departments of the business. |
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External Contacts
Advertising agencies, market research companies, public relations companies, customers, and government officials. |
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Typical Experience
5+ years experience in marketing, coupled with relevant tertiary qualifications |
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Other Comments
This position is predominantly focused on the function of segment/channel marketing. |
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