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| POSITION DESCRIPTION | AIIA SURVEY OF SALARIES AND REMUNERATION PACKAGING AUGUST 2010 |
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Marketing Manager - Public Relations |
| Position Code: | 2138 | | Career Level: | 5 |
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Responsible for
Managing the development and execution of an integrated PR plan based on the organisations marketing strategy and public relations objectives. |
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Reports To
Depending on organisation size and structure, Head of Marketing and/or Functional Lead of Marketing. |
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Supervises
Depending on organisation size and structure, may supervise a combination of Marketing Consultants, Marketing Associate or Marketing Administration staff. |
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Main Activities
Working with Senior Management to build and implement public relations solutions in line with business strategy.
Managing and contributing to the provision of complete public relations and editorial support on a day-to-day basis.
Interfacing with the press, consultants, business analysts, customers and other groups influencing public opinion in order to convey the organisations message.
Acting as the organisation's spokesperson where necessary.
Establishing and maintaining relationships with media, answering media inquiries and conducting proactive media outreach.
Managing the editorial calendar to maximise media coverage and develop proactive ideas for media outreach.
Coordinating the writing, distributing and pitching of press releases.
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Key Skills
Excellent verbal and written communications skills.
Excellent presentation skills and ability to communicate effectively.
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Internal Contacts
Marketing department, Sales department and senior management. |
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External Contacts
Advertising agencies, the media, public relations consultants, conference organisers, customers and the general public. |
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Typical Experience
8+ years experience in public relations, coupled with relevant tertiary qualifications. |
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Other Comments
This position is exclusively dedicated to the function of public relations. Please match to position 2136 in marketing communications if your position shares this function with a marketing communication role. |
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