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| POSITION DESCRIPTION | AIIA SURVEY OF SALARIES AND REMUNERATION PACKAGING AUGUST 2010 |
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Marketing Consultant - Product Marketing |
| Position Code: | 2112 | | Career Level: | 3 |
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Responsible for
Managing the development, market share and profitability of a portfolio of new and existing products and/or services. |
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Reports To
Depending on organisation size and structure, Functional Lead of Marketing or Marketing Manager. |
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Supervises
No supervisory responsibilities. |
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Main Activities
Developing go to market strategies and tactical execution plans for a portfolio of products and/or services.
Projecting sales forecasts, developing product budgets and reporting on actual product sales.
Identifying new marketing opportunities and analysing competitor activity.
Identifying new product opportunities and preparing business cases.
Coordinating market research and product design activities in conjunction with other business functions.
Supporting the sales team by identifying opportunities and providing product training.
Coordinating the use of effective pricing and discount policies.
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Key Skills
Excellent product knowledge
Strong business analysis skills
Strong communication and presentation skills
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Internal Contacts
Marketing, Sales, Finance, Training and Manufacturing departments of the business. |
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External Contacts
Advertising agencies, market research companies, public relations companies, customers and government officials. |
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Typical Experience
3+ years experience in marketing, coupled with relevant tertiary qualifications. |
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Other Comments
This position is predominantly focused on the function of product marketing. |
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